Be the drop

To launch Jean Paul Gaultier’s new Essence de parfum (high end of the range), we imagined a VR experience to allow the user to become a drop of the fragrance.

AN IMMERSIVE EXPERIENCE OF THE FRAGRANCE

Be the drop is a VR experience available on your desktop, mobile and on an app. It allows you to live the birth of a drop of perfume and land into the new Jean Paul Gaultier Essence de Parfum fragrance. Choose le Male or Classique through a web GL drag and drop interface, and start the 360° ride.

Interactive direction Cher Ami
3D Production Panoply London
Sound production Echoic

FWA - SOTD (Oct 16th 2016)