First times made easy

First times are scary, no doubt about that. That’s why we developed a campaign for J&J to reassure young girls across Europe when it comes to tampons around a simple “Toy story” idea.

4 films, print and digital

On the first year, two films were developed. Then, considering their success avoiding tampon ads cliches and their commercial impact, J&J quickly asked us to develop the campaign further with two more films, a print campaign and digital.

Production Passion Paris
Direction Supamonks studio