A Land Of Suprises

To launch the Louis Vuitton’s new gifting collection, we imagined a new destination - a land of surprises. Follow the LV delivery van’s journey throughout this graphical land.

A PRINT, PR, DIGITAL AND IN STORE CAMPAIGN

The gifting collection imagery was developed using this idea of a land composed by the collection. All images were used for PR, in store and print advertising. A second campaign was developed with Benoit Challand the following year to promote new gifts.

Direction Panoply
Audio Echoic Audio
Art direction Romain Lehur