The cybersecurity chronicles

How hard can it be to get people to talk about Microsoft cybersecurity solutions? Well, pretty hard… So we proposed to take a new approach: create an exhibition where we would display all the past threats annihilated by MS solutions. And show a glimpse of the upcoming solutions :)

A GLOBAL BRAND CONTENT APPROACH

A global website was hosting the exhibition and was allowing the user to navigate through the different threats and the adopted solutions. Small social capsules were pushed on social networks to distillate threats stories one by one.

Grand Prix Marketing B2B : Grand prix, meilleur dispositif multi canal, meilleur dispositif brand content

Executive Creative director : Romain Gilbert
Creative director : Caroline Tavinegnane
Art director : Guillaume Miché, Damien Laudier