There is more than football
Summer 2016, the European Football Championship is taking place in Paris, France. Waves of avid football fans are storming the city. How Le Lido de Paris, one of the must see Parisian shows, can harness this event? By showing off its own football skills.
THREE FOOTBALL TRICKS TO DRIVE ATTENTION
Launched on social, targeted at foreigners visiting Paris and at Les Champs Elysées visitors, the campaign has quickly caught the attention of Football fans and the show was fully booked this summer.