La Pro Bono Week

Pro Bono Lab is the Tinder for volunteering work. It puts in contact associations and volunteers based on their competencies and their availability. Pro Bono is promoted in France during the Pro Bono week.

leverage outdoor to increase awareness

Awareness is hard to gain. We coupled a digital and an outdoor campaign, with strong visual codes and a promise: every time you will see the campaign, you will cross a different headline.

AD: Romain Lehur
CW: Jean Philippe Gontran, Romain Gilbert