Sorry not sorry PR KIT

Everybody knows about Nutella, the famous cacao spread. And nobody knows about Ovomaltine, a different kind of spread, a crunchy one. So how do you challenge the ultra leader with quirkiness and raise your awareness with a simple tasting kit?

IS TASTING cHEATING ?

In 2001, a French politician became famous (well, he was famous before…) for a quote “is blowing cheating?”. A man of taste you would comment. Well, 12 years later, it appears that the quote was still in everyone’s mind considering the noise generated with this simple PR kit.

TOP COM PR - silver